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Launch Campaign

Launch Campaign

Cardi B

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Clipping

Viral Content

Growth

Viral Content Campaigns

Social Media

Media Entertainment

Creator Monetization

Viral Content

Clipping

Viral Content

Growth

Viral Content Campaigns

Social Media

Media Entertainment

Creator Monetization

Case Study

Category:
Viral Podcast Clip Campaign
Client:
Cardi B
Campaign Duration:
Sep 24 - Sep 26, 2025
Platforms:
TikTok, Instagram
Objective
high-impact views and engagement using short clips.
Share:
Facebook-f Instagram Linkedin-in Youtube

Cardi B

This case study explores how a coordinated short-form video clipping campaign for Cardi B’s “Call Her Daddy” podcast drove nearly 10 million views, over half a million likes, and strong cross-platform engagement in a three-day promotional window. The campaign leveraged creator distribution to amplify reach and engagement across key social platforms.

Results & Impact

100

campaign completion rate

100

organic reach

100

Campaign Efficiency

Launch Campaign

The Challenge

With podcasts becoming increasingly competitive for audience attention, the goal was to harness bite-sized clips from Cardi B’s interview that would resonate on short-form social platforms. The key challenges were:

  • Fragmenting long-form podcast content into engaging micro-clips

  • Maintaining Cardi B’s persona and voice in short vertical formats

  • Driving visibility without direct paid advertising

  • Empowering content creators to produce consistent, high-quality posts

Strategy & Execution

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our experienced team
our experienced team